Wella Professionals EIMI Rugged Texture Matte Texturizing Paste

Wella Professionals is one of the world's leading professional hair care and styling brands. The EIMI Rugged Texture paste is part of their premium styling line, designed for professional use in salons as well as retail consumers. The brand was originally founded by Franz Ströher in Germany and built a legacy over a century in the hair industry.

Today, Wella undergoes production in various facilities globally to serve its international markets, including major manufacturing hubs in Europe and America. In 2020, KKR acquired a majority stake in the Wella Company (which includes brands like Wella Professionals, OPI, and ghd) from Coty Inc., establishing it as an independent entity. This ownership structure places the brand under the umbrella of a global investment firm, maintaining its headquarters in Switzerland while continuing to innovate in the professional beauty sector.