U Pâte à tartiner Noisette

U Pâte à tartiner Noisette is a private label hazelnut and cocoa spread produced for the French retailers under the U brand (Super U, Hyper U). It is marketed as a palm-oil free alternative to major commercial spreads, emphasizing a focus on local French consumer preferences and sustainable ingredients.

The brand is owned by Coopérative U (formerly Système U), a major French retailers' cooperative headquartered in Rungis, France. While the cooperative manages the branding and distribution, the actual manufacturing is typically outsourced to specialized food production facilities located within France to ensure quality and logistical efficiency.