Züber Yer Fıstığı Ezmesi

Züber is a prominent Turkish brand specializing in healthy snacks, established in 2017 by entrepreneurs Nailcan Kurt, Raşit Müftüoğlu, and Murathan Kurt under their company, Alterna Gıda. The brand quickly gained traction in the Turkish market by focusing on 'clean label' products—items made without refined sugars, additives, or preservatives. Its peanut butter line, specifically the '%100 Yer Fıstığı Ezmesi' (100% Peanut Butter), is a staple of their portfolio, emphasizing natural ingredients and high nutritional value.

Manufacturing for Züber products is centered in Turkey, with its primary production facilities located in the Esenyurt district of Istanbul. The brand represents a successful example of a modern Turkish food startup that has scaled rapidly through both physical retail presence and strong direct-to-consumer digital sales. In 2022, the brand expanded its financial backing through a strategic partnership with Turkven, a leading private equity firm in Turkey, which acquired a stake in Alterna Gıda via the investment vehicle Future Snacks S.a.r.l. This investment aims to fuel Züber's growth and support its expansion into international markets, solidifying its position as a major player in the healthy snack industry beyond 2025.