Old El Paso Stand 'N Stuff Taco Boat Kit

Brand History and Origin

Old El Paso is a globally recognized brand specializing in Tex-Mex style foods, including taco shells, seasonings, and meal kits. The brand name dates back to 1917, established in New Mexico, USA, by the Mountain Pass Canning Company. The name refers to the city of El Paso, Texas, which serves as a historic gateway between the United States and Mexico.

Manufacturing and Distribution

As a global brand, Old El Paso products are manufactured in multiple locations to serve international markets. In Europe and the UK, products are frequently produced in Spain or the Netherlands, while North American supplies are primarily produced in the United States and Mexico. The 'Stand 'N Stuff' range, known for its unique flour tortilla boat shape, is distributed through regional subsidiaries.

Ownership and Corporate Structure

Old El Paso has undergone several corporate changes throughout its history. Originally a local American brand, it was acquired by Pet, Inc., and later by Grand Metropolitan. Today, the brand is owned by General Mills, a leading American multinational consumer foods manufacturer based in Minneapolis, Minnesota. While General Mills owns the brand globally, in certain specific international territories like Australia, the brand has historical ties to local distributors, but it remains a core part of the General Mills portfolio for the foreseeable future.