Eataly Cola Zero Zucchero soft drink

Eataly Cola Zero is a premium Italian soft drink sold under the brand name of the famous high-end food market chain, Eataly. Founded in 2004 by Oscar Farinetti in Turin, Italy, Eataly focuses on high-quality artisanal products that represent Italian culinary traditions.

The product is manufactured in Italy, aligning with the brand's commitment to supporting local Italian producers. In 2022, the investment firm Investindustrial acquired a majority stake in Eataly, becoming the ultimate owner. This soft drink is marketed as an artisanal alternative to mass-market colas, made without preservatives and featuring the 'Zero Zucchero' (zero sugar) recipe.