Zuzu Iaurt Natural de Băut

Zuzu is one of the most popular dairy brands in Romania, specifically designed for the modern consumer seeking fresh and convenient dairy products. Launched initially by the Romanian company Albalact, Zuzu became a market leader in the liquid yogurt and fresh milk segments due to its innovative packaging and approachable brand identity.

Today, the brand is part of the global portfolio of the Lactalis Group, which acquired Albalact in 2016. Production remains centered in Romania, primarily at the Oiejdea factory in Alba County, utilizing local milk resources. The brand successfully bridges the gap between traditional dairy quality and contemporary lifestyles through products like this 2% fat drinking yogurt.