Sportscraft clothing

Sportscraft is an iconic Australian lifestyle brand with a heritage dating back to 1914. Founded by Wilfred Philip (Wolf) Hunt in Melbourne, it began as a specialized tailoring business before expanding into a national fashion staple known for its quality craftsmanship and classic Australian style. For over a century, the brand has been synonymous with premium casual wear and tailored outfits, even serving as the official uniform provider for the Australian Olympic team on numerous occasions. While the design and conceptual work remain deeply rooted in Australia, the manufacturing process now takes place across multiple international locations to maintain global supply chain efficiency. Currently, the brand is owned by the APG & Co group, a leading Australian fashion house that manages several heritage brands. The ultimate ownership remains within the Australian private sector, ensuring the brand stays true to its heritage while operating as a modern, high-end retail entity across the Pacific region.