Beats by Dre wireless earbuds

The product shown is a pair of wireless earbuds from the Beats by Dre brand, specifically identified by the iconic lowercase 'b' logo on the charging case. Beats was founded in California, United States, in 2006 by music producer Dr. Dre and record executive Jimmy Iovine. Initially, the brand partnered with Monster Cable for manufacturing before moving production in-house.

In July 2014, Apple Inc. acquired Beats Electronics and Beats Music for $3 billion, making it the largest acquisition in Apple's history. Today, while the brand maintains its distinct identity and marketing, its technology is deeply integrated with Apple's ecosystem, often sharing chips and sound engineering resources with the Apple AirPods line.

Manufacturing for Beats products is primarily centered in China, aligning with Apple's global supply chain strategy. Some assembly has also occurred in Vietnam and other regions as the parent company diversifies its production hubs. The brand continues to be a leader in the premium headphone market, serving as a key subsidiary under Apple’s hardware division.