Aunt Mabel's Double Chocolate Muffin

Aunt Mabel's is a brand known for its American-style muffins and cookies, marketed with a nostalgic 'Original American Taste' theme. Despite the American branding, the brand originated in Norway.

The brand was developed by the Norwegian company United Bakeries, which remains the ultimate owner. While the brand evokes a sense of homemade American baking, its production is centered in Europe, primarily Norway, following recipes that emphasize a soft, high-quality texture and ingredients such as being palm oil free as indicated on the packaging. The brand has expanded its presence across several European markets through United Bakeries' distribution network.