Metamucil Fibre Therapy

Metamucil is a well-known bulk-forming laxative brand and dietary supplement that is primarily used for digestive health. Originally introduced in 1934 by G.D. Searle & Company, the product's main ingredient is psyllium husk, which helps in promoting digestive regularity and lowering cholesterol levels. It is one of the most recognized names in the fibre therapy market.

The global ownership of Metamucil rests with Procter & Gamble (P&G), which acquired the brand in 1985. While the brand originated in the United States, it is distributed internationally, often with manufacturing focused in North America to serve its primary markets. The product remains a core part of P&G's personal healthcare portfolio, focusing on wellness and digestive health innovations.