Bref Color Aktiv Eucalyptus rim block

Bref is a prominent household cleaning brand recognized globally for its expertise in toilet hygiene. This specific product, the Bref Color Aktiv Eucalyptus, is designed to provide continuous cleaning and a fresh scent with every flush. The brand has its roots in Germany, where it was developed by Henkel, a company with a long history in chemical and consumer goods production.

While the brand originated in Germany, Bref products are manufactured in several locations across Europe and other regions to serve local markets efficiently. Common production sites include Germany, Serbia, and Hungary. The brand remains under the stewardship of Henkel, which manages its extensive portfolio of laundry and home care brands from its headquarters in Düsseldorf.

As of 2024 and moving forward, Henkel continues to be the ultimate owner, focusing on innovative cleaning technologies and sustainable packaging. The brand is marketed under different names in various regions, such as Bref in Europe and the Middle East, and Soft Scrub or other regional names elsewhere, though the core rim block technology remains a staple of Henkel's home care division.