Submarine Pens

Submarine Pens is a prominent brand specializing in the design and manufacture of high-quality writing instruments. Established in 1995 by Shalin Gandhi in Mumbai, the brand began as a focused venture into metal pens, evolving from a family-run plastic pen business. Over the decades, it has positioned itself as a significant player in both the retail and B2B sectors, particularly known for its innovation in metal body pens and corporate gifting solutions.

Manufacturing for the brand is primarily based in India, where the company operates its own production facilities. The process involves high-precision engineering, with many products being assembled from multiple intricate parts to ensure durability and a smooth writing experience. In recent years, the company has expanded its technological capabilities, incorporating advanced laser marking and customized branding for its global clientele.

Ownership of the brand remains with the founding family through Submarine Pens Limited. The company has successfully transitioned from a private limited entity to a public limited company as of July 2025, reflecting its growth and international ambitions. In addition to its own label, the company also holds licensing agreements with international brands like Swiss Brand Limited, further cementing its status in the global stationery market.