Wagg Dog Treats

Wagg is a well-established British brand that specializes in high-quality pet food and treats. Founded in 1986 by the Page family, the brand has grown from a local Yorkshire business into one of the UK’s most recognizable pet care names. The products are primarily manufactured in the United Kingdom at their dedicated production facilities in Thirsk, North Yorkshire, ensuring a close watch on quality and ingredient sourcing.

The brand's journey reached a significant milestone in 2020 when its parent company, Inspired Pet Nutrition (IPN), was acquired by CapVest Partners LLP. This acquisition provided the financial backing to expand the brand's reach and invest in sustainable manufacturing practices. Wagg remains committed to providing affordable yet nutritious options for pet owners, maintaining its heritage as a value-driven British pet food manufacturer.

Today, Wagg operates under the IPN umbrella alongside other brands like Harringtons. The ultimate ownership by CapVest Partners LLP reflects a strategic focus on the consumer goods sector, positioning Wagg for continued growth within the European pet care market. The company continues to prioritize local manufacturing, contributing significantly to the regional economy in Yorkshire.