Neophos Powerball Essential dishwasher detergent

Neophos is the Danish branding for the globally recognized dishwashing brand Finish. The brand was originally created by the American company Economics Laboratory in 1953, which later became Ecolab. Finish revolutionized home cleaning as one of the first detergents specifically designed for automatic dishwashers.

Today, Neophos/Finish is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. While the brand has American roots, its main production facilities for the European market are located in Poland. The product is marketed under the Neophos name specifically in Denmark to maintain its strong local brand equity while benefiting from Reckitt's global supply chain and innovation research.