Neophos Powerball Power Essential dishwasher tablets

Neophos is the leading brand for automatic dishwashing detergents in Denmark, recognized globally as 'Finish' in most other markets. The brand was originally created by the company Economics Laboratory (now Ecolab) in the United States in 1953. It became part of the J.A. Benckiser portfolio, which eventually merged to become Reckitt Benckiser (now known as Reckitt).

Manufacturing for Neophos/Finish products occurs across various global facilities to serve different regions. Major production sites are located in Poland and Germany, though specific batches may originate from other Reckitt industrial sites worldwide. Today, the brand is owned by Reckitt, a British multinational consumer goods company headquartered in Slough, England. In Denmark, Neophos is the specific branding used to represent the Finish product line, maintaining its heritage while being part of a global conglomerate.