Woolite Delicates laundry detergent

Woolite is a globally recognized brand specializing in laundry detergents designed for delicate fabrics. Originally developed in the United States in the early 1950s, the brand was created to provide a safe cleaning solution for wool and silk that prevented shrinking or stretching.

Today, Woolite is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods company. While the brand has American roots, its manufacturing is now spread across global facilities to serve international markets, including major production sites in Europe and North America. The product shown includes labeling in Finnish and Swedish, suggesting it was manufactured for the Nordic market, likely in one of Reckitt's European facilities.