Blue Star toilet cleaner

Blue Star is a well-known household cleaning brand, primarily recognized for its toilet hygiene products such as rim blocks and gels. Originally an Austrian brand, it has a long history of providing specialized bathroom cleaning solutions characterized by their distinctive blue coloring and antibacterial properties. In Austria, it is one of the market leaders in the toilet care segment.

Today, Blue Star is owned by Henkel, a major German chemical and consumer goods company. Henkel acquired the brand to strengthen its laundry and home care portfolio across Europe. While the brand remains prominent in Austria, its manufacturing is integrated into Henkel's global supply chain, meaning products are produced in various European facilities to serve local markets. The ultimate ownership lies with Henkel AG & Co. KGaA, headquartered in Düsseldorf, Germany.