Wepink Liberté Perfume

Wepink is a prominent Brazilian cosmetics and personal care brand founded in 2021 by digital influencer Virginia Fonseca and businesswoman Samara Pink. The Liberté perfume is one of their popular fragrance offerings, known for its distinct packaging and scent profile.

The brand has achieved significant commercial success in the Brazilian market by leveraging influencer marketing and a digital-first approach. All Wepink products, including their fragrance line, are predominantly manufactured in Brazil to cater to the local market requirements and maintain efficient supply chain operations. The brand remains under the ownership of its original founders and their partner investors through Wepink Cosméticos LTDA.