Lynx Black Bodywash

Lynx is a widely recognized male grooming brand, known primarily as Axe in most other parts of the world. It was originally launched in France in 1983 by Unilever. The name 'Lynx' is specifically used in the United Kingdom, Ireland, Australia, New Zealand, and China due to trademark issues with the name Axe in those regions.

Today, Lynx/Axe remains a flagship brand for Unilever, a British multinational consumer goods company. While the brand has its roots in European laboratories, its manufacturing is globally distributed to serve local markets efficiently. In the Australian market (en-AU), Lynx products are typically manufactured in multiple locations, including regional production facilities in Australia and other parts of Asia or Europe depending on the specific product line and supply chain requirements.

Unilever is the ultimate owner and continues to manage the brand's global marketing and product development from its headquarters in London. In Australia, the brand is managed locally by Unilever Australia Limited.