Birds Eye Deli Roast Potatoes Rosemary & Garlic

Birds Eye is an iconic frozen food brand first pioneered in the United States by Clarence Birdseye, who developed the flash-freezing process. However, the brand's history is unique in that ownership was split globally decades ago. In the Australian market, Birds Eye exists under the umbrella of Simplot Australia, which sources the vast majority of its potatoes from local Australian farmers, predominantly in regions like Tasmania and Victoria, and processes them in local facilities.

While the Birds Eye brand name is used in various countries under different owners (such as Nomad Foods in Europe), the Australian operations are firmly under the control of the J.R. Simplot Company. Simplot is an American agricultural powerhouse that has built a significant footprint in Australia since the 1990s. The Deli Roast Potatoes range is specifically designed for the local market, utilizing Australian-grown produce to ensure freshness and support local agriculture while adhering to the global brand's reputation for quality frozen convenience foods.