Made O'Meter
Discover where a brand or product originates
Kleenex is one of the world's most recognizable hygiene brands, widely known for its facial tissues and bathroom products. The brand originated in the United States in 1924, originally marketed as a way to remove cold cream before evolving into the multi-purpose disposable tissue brand it is today.
For the Australian market, Kleenex products like the Complete Clean bathroom tissue shown are predominantly manufactured locally in South Australia at the Millicent Mill. This facility is a major integrated tissue mill that handles the production of various pulp and paper products specifically for the Oceania region. This local production ensures a stable supply chain and supports Australian manufacturing jobs.
The Kleenex brand is owned by Kimberly-Clark, a multinational personal care corporation headquartered in Texas, United States. In Australia, the brand is managed through its subsidiary Kimberly-Clark Australia Pty Ltd. The company continues to invest in sustainable forest management and local production technologies to maintain its market-leading position in the hygiene sector.
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