Apotek Hjärtat Special Care

Apotek Hjärtat Special Care is a private label range developed by Apotek Hjärtat, Sweden's largest pharmacy chain. The brand was created to provide high-quality, specialized skincare products tailored for sensitive skin, scalp issues, and intensive moisturizing needs. Most Special Care products are produced in Sweden to ensure strict compliance with Nordic safety and quality standards.

The brand is part of the ICA Gruppen portfolio. Originally founded within the Swedish pharmacy market, the brand's identity is deeply rooted in pharmaceutical expertise and the Swedish retail tradition. ICA Gruppen, the current ultimate owner, acquired Apotek Hjärtat to integrate health and wellness into their broad retail ecosystem, making these specialized products accessible to a wider consumer base across the Nordic region.