Alfamart Retail Group

Alfamart is one of Indonesia's most prominent convenience store chains, serving millions of customers through thousands of locations across Southeast Asia. Founded in the late 1980s by Djoko Susanto, it originally started as a trading and distribution business before transitioning into the retail sector. Today, the brand is a household name in Indonesia and has successfully expanded its footprint to the Philippines.

While Alfamart is primarily a retailer, it offers a wide range of private label products including snacks, beverages, and household essentials. These house-brand items are manufactured through partnerships with various local and regional suppliers across Indonesia and the Philippines, ensuring accessibility and affordability for its customer base.

As of 2024 and looking toward the future, the brand remains under the ultimate ownership of Sumber Alfaria Trijaya Tbk. The company continues to lead the Indonesian retail market through innovation in digital payments and logistics, maintaining its status as a major corporate entity in the Asia-Pacific region. In the Philippines, the brand operates as a joint venture with the SM Group, one of the country's largest retail conglomerates.