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Maguary is one of Brazil's most traditional and recognized beverage brands, particularly famous for its concentrated fruit juices. Founded in 1953 in the state of Pernambuco, it revolutionized the Brazilian market by being the first to offer bottled fruit concentrate.
The brand is currently owned by Britvic plc, a major British beverage company that acquired Maguary's parent company, Empresa Brasileira de Bebidas e Alimentos (Ebba), in 2015. Manufacturing takes place primarily within Brazil, utilizing local fruit sourcing to maintain its position as a market leader in the liquid concentrate and ready-to-drink juice segments. The 'Seleção 100% Suco' line emphasizes a commitment to health-conscious consumers by offering juice without added sugars or preservatives.
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