Allen's lollies

Allen’s is one of Australia’s most iconic confectionery brands, best known for its range of soft jelly lollies such as Snakes Alive, Party Mix, and Minties. The brand has deep roots in Australian snack culture, having provided sweets to generations of consumers. Most of its core products continue to be manufactured at its major factory in Broadford, Victoria, upholding its legacy as an Australian-made staple while maintaining high standards of production and variety.

The history of the brand dates back to the late 19th century when it was established as a local family business. Over the decades, it expanded through various mergers and acquisitions to become a dominant force in the Australian market. Today, the brand is part of a global food and beverage portfolio, benefiting from extensive supply chains and international quality assurance practices. Its ownership transition to a multinational entity has allowed Allen’s to modernize its production while keeping the nostalgic flavors that Australian consumers recognize.