Wella Koleston Hair Dye

Wella is an iconic German brand with a history dating back to 1880, founded by Franz Ströher. It has grown to become a global leader in professional and retail hair care products, including its popular Koleston line.

Manufacturing of Wella products occurs in multiple countries, including Germany, Mexico, and Brazil, to meet regional market demands. In terms of ownership, Wella underwent a significant transition in 2020 when Coty Inc. sold a majority stake in its Professional and Retail Hair business to KKR, a global investment firm. Today, Wella Company operates as a standalone entity owned primarily by KKR, with its headquarters in Geneva, Switzerland.