Made O'Meter
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Natura shampoo is a staple of Brazilian cosmetic innovation, known for its extensive use of biodiversity ingredients sourced from the Amazon rainforest. The brand focuses on sustainable hair care solutions, utilizing natural extracts and eco-friendly packaging like refills to reduce environmental impact.
Manufacturing takes place primarily in Brazil at high-tech hubs like Cajamar, though the company maintains a global supply chain to support its international presence. Natura is the founding brand of Natura &Co, a global beauty group that once included Avon, Aesop, and The Body Shop, but has recently streamlined its operations to focus on its core Latin American strengths.
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