Swizzels Parma Violets

Swizzels Parma Violets are a classic British confectionery item known for their distinctive floral violet flavour and hard tablet texture. Originally launched in 1946 by Swizzels Matlow, these sweets have become a nostalgic staple in the UK's confectionery market.

The brand remains family-owned, maintaining its traditional production methods at its historic factory in New Mills, Derbyshire, England. Unlike many other major sweet brands that have been acquired by global food conglomerates, Swizzels remains under the control of the Matlow and Dee families, who founded the original business in the 1920s.