PuraFrutta juice

PuraFrutta is an Argentine brand specialized in the production of 100% natural fruit juices, particularly high-quality apple juices from the Patagonia region. Founded by Martin Carro and Marcos Gualtieri, the company focuses on cold-pressed processes with no added sugar, water, or preservatives. The production is concentrated in the Alto Valle of Río Negro and Neuquén, Argentina, where the fruit is grown and processed. The brand remains under the original ownership of its founders and local investors who prioritize sustainable and healthy agro-industrial practices.