Felix Knabber Mix cat snacks

Felix is one of the most prominent brands in the European pet food market, particularly known for its cat food products. The brand was originally established in the United Kingdom by Quaker Oats and later acquired by Nestlé in 1985 as part of the Carnation acquisition and further integrated into the Nestlé Purina PetCare division.

Today, Felix products, including the popular Knabber Mix snacks, are manufactured in various specialized production facilities across Europe and globally. Since 2001, the brand has been under the ultimate ownership of Nestlé S.A., a Swiss multinational food and beverage conglomerate. The brand is famous for its 'tuxedo' cat mascot and focuses on high-palatability treats and wet food.