Dulsa Mermelada de Fresa

Dulsa is a private-label brand specifically developed for Tiendas 3B, a prominent hard-discount retail chain in Mexico. The product shown is a strawberry jam (Mermelada de Fresa) featuring real fruit pieces, which is a staple in Mexican households.

Because Dulsa is a store brand, it is manufactured exclusively for Tiendas 3B by local suppliers within Mexico to keep logistics costs low and prices competitive. This model allows the retailer to offer high-quality pantry essentials at a lower price point than international name brands. The ownership and distribution are vertically managed by Tiendas 3B, which has a massive footprint across the country.