LINE Friends Brown plush pillow

LINE Friends is a global character brand that originated from the digital stickers used on the LINE messenger app, which was developed by a Japanese subsidiary of the South Korean search portal Naver Corporation. The character shown is 'Brown', a stoic and expressionless bear who is a central figure in the LINE Friends universe.

While the intellectual property and brand concept were established in South Korea and Japan, the physical manufacturing of plush toys and merchandise is primarily outsourced to facilities in China and Vietnam to meet global demand. The brand is managed by LINE Friends Corporation, which operates standalone retail stores and online platforms worldwide, including major markets like Germany, the United States, and Japan.