Burton Snowboarding Gear

Burton Snowboards is a pioneer in the snowboarding industry, founded by Jake Burton Carpenter in 1977. The brand is credited with popularizing the sport of snowboarding and transforming it from a backyard hobby into a globally recognized athletic discipline. Headquartered in Burlington, Vermont, the company remains the most recognized name in the sport, producing everything from boards and bindings to outerwear and technical apparel.

While the brand's heart and design center remain in Vermont, its manufacturing footprint is global. High-performance snowboards are often produced in specialized facilities in Austria (such as SGL), while apparel, boots, and accessories are typically manufactured in China and Vietnam. Burton is notable for remaining a privately held, family-owned company despite the trend of major sporting goods brands being acquired by large conglomerates. Following the passing of Jake Burton Carpenter, the company continues to be owned by the Carpenter family, maintaining its independent status and focus on innovation and sustainability in the snowboarding community.