TEREA Wind Fuse tobacco sticks for IQOS ILUMA

TEREA is a brand of specially designed tobacco sticks produced for the IQOS ILUMA induction heating system. The TEREA brand was developed by Philip Morris International (PMI) as part of their shift toward smoke-free alternatives to traditional cigarettes.

Manufacturing of TEREA sticks takes place in several high-tech facilities globally, including major plants in Italy (the Crespellano plant near Bologna), Romania (Otopeni plant), and Switzerland. Each stick contains a metal heating element that works with the IQOS ILUMA's internal induction technology.

Philip Morris International remains the ultimate owner of the brand. While the company has deep historical roots in the United States, it is currently headquartered in Stamford, Connecticut, and incorporated in Virginia, operating as a distinct entity from Altria Group since their 2008 spin-off. Locally in Romania, the brand is managed through Philip Morris Romania.