Schauma Feuchtigkeit & Glanz Shampoo

Schauma is one of Germany's most iconic hair care brands, originally launched by the Schwarzkopf company. The brand revolutionized the market in 1949 with the introduction of the first cream shampoo in a tube, which made hair washing more accessible to the general public.

Today, Schauma is owned by the multinational consumer goods giant Henkel, which acquired Schwarzkopf in 1995. While the brand has deep German roots and maintains a large portion of its production within Germany (specifically at sites like Wassertrüdingen), its products are distributed across Europe and manufactured in various international facilities to meet regional demand. Henkel continues to position Schauma as a family-friendly brand focused on diverse hair needs.