Made O'Meter
Discover where a brand or product originates
Amstel is a well-known Dutch beer brand that was founded in 1870 in Amsterdam, Netherlands. It was named after the Amstel River, which provided water for cooling during the brewing process. The brand is celebrated for its traditional pilsner, crafted with 100% malt to provide a signature crisp and balanced flavor profile.
In 1968, the Amstel brewery was acquired by Heineken N.V., its rival in the Dutch market. Since then, Amstel has grown into a global brand with a presence in over 100 countries. While its heritage remains rooted in Amsterdam, the brewing process takes place in multiple Heineken-owned facilities worldwide to meet regional demand, including sites in Europe, Africa, and the Americas.
Today, the brand is part of the extensive Heineken portfolio. Heineken N.V., headquartered in Amsterdam, Netherlands, remains the ultimate owner and overseeing company, managing the distribution and marketing of Amstel as one of its flagship international brands. Local subsidiaries of Heineken typically handle regional production and sales.
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