Axe body spray and deodorant

Axe, known as Lynx in certain regions such as the United Kingdom and Australia, is a globally recognized men's grooming brand. It was first launched in France in 1983 as a scented body spray, revolutionizing the personal care market for men by combining the function of a deodorant with the appeal of a fragrance.

Today, the product is manufactured in numerous countries across Europe, the Americas, and Asia to satisfy local market demands. The brand has expanded its portfolio significantly beyond body sprays to include shower gels, hair styling products, and skin care.

Axe is owned by Unilever, one of the world's largest consumer goods companies. Headquartered in London, Unilever manages an extensive portfolio of brands and maintains a localized distribution network through various subsidiaries worldwide to ensure product availability in nearly every global market.