Kips liver sausage and meat products

Brand Origin and History

Kips is an iconic Dutch brand, fundamentally synonymous with liver sausage (leverworst) in the Netherlands. Its history dates back to 1910 when it was founded by Cornelis Kips as a small butchery on the Wagenstraat in Utrecht. The brand became a household name due to its high-quality standards and legendary advertising jingles that defined the breakfast and snack culture for generations of Dutch families.

Manufacturing and Quality

Kips products are primarily manufactured in the Netherlands, specifically at specialized production facilities that adhere to traditional recipes combined with modern food safety standards. While the brand started with liver sausage, it has expanded its portfolio to include a wide range of meat snacks, pâtés, and even plant-based alternatives to cater to evolving dietary preferences.

Ownership and Global Presence

Today, Kips is part of the Zwanenberg Food Group, a major player in the European meat processing and preserved food industry. The brand remains deeply rooted in the Dutch market but benefits from the international logistics and distribution network of its parent company, ensuring its presence in both retail supermarkets and convenience channels across the Benelux region.