Mirulla Cream Liqueur

Mirulla is a Brazilian brand that produces cream liqueurs, heavily inspired by the famous South African marula-based beverages. Despite the aesthetic references to the African savanna on its label, featuring elephants and marula fruits, this specific product is manufactured in Brazil by the company New Age Bebidas.

The brand belongs to New Age Bebidas, a company founded in the late 1980s in the state of Sao Paulo, which specializes in a wide variety of beverages including soft drinks, beers, and mixed alcoholic cocktails. While the marula fruit itself is exotic to South America, Mirulla positions itself in the Brazilian market as an accessible domestic alternative to premium imported cream liqueurs. The ultimate owner remains New Age Indústria de Bebidas, maintaining its headquarters and production facilities within Brazilian territory.