Kinship Self-Reflect Sunscreen

Kinship is a modern skincare brand founded by scientists and industry experts with a focus on clean, sustainable, and effective ingredients. The brand is particularly well-known for its 'Self-Reflect' probiotic moisturizing sunscreens, which emphasize plant-based formulations and eco-friendly packaging made from Ocean Waste Plastic.

Originally launched in the United States, Kinship was founded by Christin Powell, a co-founder of Juice Beauty, and Alison Haljun. The brand quickly gained popularity through retail partnerships and direct-to-consumer sales, positioning itself as a leader in the 'clean beauty' movement with a specific focus on microbiome health.

In 2024, Kinship was acquired by Amorepacific, a global beauty powerhouse headquartered in South Korea. This acquisition allows Kinship to leverage Amorepacific’s massive research and development capabilities and global distribution network, while Amorepacific expands its presence in the North American clean skincare market. Production remains primarily centered in the United States to maintain its core brand identity.