Fulga UHT Milk

Fulga is a prominent Romanian brand specializing in dairy products, most recognized for its UHT (Ultra High Temperature) milk and flavored milk drinks. Launched in the early 2000s, the brand became famous for its playful mascot—a friendly cow—and its innovative marketing targeted at families and children. The brand was originally created by Albalact, one of the largest local dairy producers in Romania.

Today, the brand is part of a global portfolio following the acquisition of Albalact by the French dairy giant Lactalis in 2016. While the ownership is now international, the production remains deeply rooted in Romania, utilizing local facilities to process milk for the domestic market. The brand continues to focus on high-quality, long-shelf-life dairy solutions that emphasize health and nutrition with a fun, approachable image.