Butterkist Sweet & Salty Microwave Popcorn

Butterkist is the UK's leading brand of popcorn, with a history that stretches back to the early 20th century. Originally founded in the United States in 1914 by Fred Hoke and James Holcomb under the Holcomb & Hoke Manufacturing Company, the brand quickly became synonymous with theater popcorn. It was introduced to the UK in the 1930s where its popularity exploded, eventually becoming a staple of British snack culture.

Today, Butterkist is manufactured predominantly in the United Kingdom, specifically at production facilities in Pontefract, West Yorkshire. The brand has passed through various ownerships over the decades, including Cadbury Trebor Bassett and Tangerine Confectionery. Since 2017, the brand has been under the ownership of KP Snacks, which is part of the global Intersnack Group. The product shown features a limited edition promotional wrap for the film 'Wicked', highlighting its strong presence in the home entertainment snack market.