Kelly Loves Wasabi Peas

Kelly Loves is a contemporary Asian food brand inspired by the diverse culinary traditions of the East, specifically curated for the European market. The brand was founded by Kelly Choi, a renowned food entrepreneur who also established the successful Sushi Daily franchise. Her vision for Kelly Loves was to bring authentic, high-quality Asian snack flavors like wasabi, ginger, and sesame to global consumers using natural ingredients and sustainable practices, such as excluding palm oil.

While the brand is rooted in South Korean and broader East Asian culinary heritage, its operations are headquartered in London to serve the UK and European retail markets. The brand is managed by KellyDeli, a global leader in the Asian food retail space. Although the brand maintains strict quality control over its recipes, production often spans multiple countries depending on the specific ingredients and regional distribution logistics, ensuring that the final product remains fresh and authentic for local consumers.