Uncle Ben's (Ben's Original) Kochbeutelreis

Ben's Original, formerly known as Uncle Ben's, is a world-renowned brand of parboiled rice and other related food products. The brand was first introduced by Converted Rice Inc., which was later acquired by Mars, Inc. The product is famous for its parboiling process which was developed in the early 20th century to improve the nutritional value and shelf life of rice.

While the brand has its roots in the United States, its manufacturing is global to cater to different markets. In Europe, a significant portion of the production for the local market takes place in Olen, Belgium, where Mars operates one of the world's largest rice mills. The brand underwent a major global rebranding in 2020, changing its name to Ben's Original to address racial stereotypes associated with its previous imagery.

Today, the brand remains a core part of the Mars, Incorporated portfolio. Mars is a multinational American manufacturer of confectionery, pet food, and other food products, remaining a family-owned business headquartered in McLean, Virginia.