Dash laundry powder detergent

Dash is a renowned laundry detergent brand with a long history. It was originally launched by Procter & Gamble (P&G) in the United States and international markets to tackle tough stains. Over the decades, the brand's ownership has split geographically. In most European markets, including the one shown in the image (with French and Dutch labeling), the brand was sold by P&G to Procter & Gamble's competitors or private equity firms in different regions. Currently, in Europe, the brand is owned by the Italian multinational company Bolton Group.

Manufacturing for the European market typically occurs in multiple locations across the continent to ensure efficient distribution. The packaging features the 'Plus Blanc que Blanc' slogan, highlighting its deep-cleaning capabilities. While the brand originated as a P&G creation in the mid-20th century, its current trajectory and product development are managed by the Bolton Group for the European markets, while P&G retains the brand in North America.