tegut... Rinderroulade

Tegut... is a regional German supermarket chain that focuses on high-quality and sustainable fresh products. The 'Rinderroulade' (beef roulade) featured in this promotional material is a staple of traditional German cuisine, typically sourced from regional farms as part of the company's commitment to local agriculture.

Originally founded in 1947 by Theo Gutberlet in Fulda, Germany, the brand grew significantly as a family-run business known for introducing organic products early on. In 2013, the company was acquired by Migros, Switzerland's largest retail group, though it continues to operate under its original branding and primary headquarters in Fulda. The meat products sold under the tegut... label are predominantly processed and packaged within Germany to maintain freshness and support national production standards.