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Lambi Classic Plus Toilet Paper

ownerMetsä Group (Finland)
originFinland
manufacturedMultiple countries (primarily Norway, Sweden, and Finland)

Lambi is a leading Nordic brand of premium tissue products, recognized for its softness and the iconic small lamb featured on its packaging. Originally launched in 1965, the brand was established to provide high-quality hygiene products to the Scandinavian market.

Today, Lambi is part of the Metsä Tissue business area, which is owned by the Metsä Group, a large Finnish forest industry cooperative. The manufacturing of Lambi products is concentrated in the Nordic region to minimize transport distances and utilize fresh wood fibers from sustainably managed northern forests. Production facilities are located in Katrinefors (Sweden), Mänttä (Finland), and Drammen (Norway).

The brand emphasizes environmental sustainability, holding certifications like the Nordic Swan Ecolabel and PEFC. As part of Metsä Group, the brand represents a cooperative ownership model where the ultimate owners are thousands of Finnish forest owners.

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