Simple Modern 40 oz Trek Tumbler

The product shown is a Simple Modern 40 oz Trek Tumbler, specifically the 'Strawberry Fields' pattern. This particular design became highly sought after as an exclusive release for Whole Foods Market. Simple Modern is a brand known for its stylish, vacuum-insulated stainless steel drinkware designed to keep beverages at specific temperatures for extended periods.

Originally founded in 2015 by Mike Beckham, Bryan Porter, and Chris Erlandson in Oklahoma City, Simple Modern has grown rapidly by adopting a digital-first strategy. While the company historically relied on overseas manufacturing in China, it made significant moves toward domestic production in 2022 by opening a multimillion-dollar manufacturing facility in Oklahoma City to produce a portion of its product line locally.

Ownership of the brand remains private and independent. As of 2026, the company continues to be led by co-founder Mike Beckham. A unique aspect of its corporate structure is its commitment to generosity; the company is majority employee-owned (with Beckham holding the largest stake at 45%) and donates at least 10% of its annual profits to various non-profit organizations focused on education, clean water, and community stability.