Kingsway Blackcurrant squash

Kingsway is a prominent private-label brand primarily associated with the Danish retail conglomerate Salling Group. This specific product is a sugar-free blackcurrant-flavored concentrate (solbær læskedrik) designed to be diluted with water in a 1+11 ratio.

As a private-label or 'store brand' offering, Kingsway was developed by Salling Group to provide a cost-effective alternative to international brands. The manufacturing takes place in Denmark through localized production facilities that specialize in liquid bottling for retail chains. This allows the brand to maintain high turnover and competitive pricing within the Danish market.

Ownership of the brand resides entirely with Salling Group, which is the largest retailer in Denmark. The group is notably owned by the Salling Foundations, ensuring that a significant portion of the profits are reinvested into Danish culture, education, and social causes. The brand remains a staple in Salling Group's stores such as Netto, Føtex, and Bilka.