Bliz Matrix Sunglasses

Bliz is an eyewear brand originally founded in Sweden, specializing in high-performance sports optics for skiing, cycling, and running. The brand was famously established by the Swedish company Future Eyewear Group. Today, Bliz is part of the extensive portfolio of Luxottica Group S.p.A. (now EssilorLuxottica), the world's largest eyewear conglomerate headquartered in Italy and France.

While the brand maintains its Scandinavian design roots and engineering standards, the manufacturing of specific models, such as the Matrix series, is carried out in China to scale production for global distribution. The ownership by EssilorLuxottica integrates Bliz into a global supply chain alongside major luxury and performance brands, ensuring widespread availability across sports retail and optical specialty stores.